THIS weekend, all roads lead to Hitex where the Andhra Pradesh Real Estate Developers Association (APREDA) is holding the most sought after real estate annual event of the city. For two days on Saturday and Sunday, the APREDA Property Show 2012 will the one rendezvous which property seekers are sure to make for realising their dreams of a home.
In association with Jones Lang LaSalle (JLL), APREDA is also organising a conference at the NAC auditorium in Hitex with the theme “Real Estate-Accelerating the growth story”. The main sponsor of the conference is Sate Bank of India, while the Platinum Sponsor of the property show is LIC Housing Finance Ltd.
The Chief Minister Mr. N. Kiran Kumar Reddy will inaugurate the conference and the property show while the Union Minister for Housing and Urban Poverty Alleviation, Mr Ajay Maken, will preside over the event. Mr Maken who is the patron of NAREDCO will also inaugurate the AP Chapter of NAREDCO on the occasion. Also present at the function will be the State Housing Minister Uttam Kumar Reddy and Municipal Administration Minister Mahidhar Reddy. Representatives of leading players in the realty sector, top officials, civic administrators, dignitaries, planners, experts and key stakeholders in the realty and construction field will participate.
The event of the year
Since the time it was launched in 2010, APREDA’s property show has come to be recognised as the most important event of the year. This year’s property show will be the third milestone with the participation of 188 stalls, leading developers, builders, 15 banks and top housing financial institutions, material manufacturers and suppliers and interior designers. In 2011, APREDA’s property show had registered over 40,000 visitors and this year, the show is expected to attract over 50,000 footfalls.
Many attractive prizes are being offered in the Lucky Dip for all visitors such as the bumper prize of Honda car, JBL home theatre system, Hero motorcycle, refrigerator, TV and draws of gold and silver coins every two hours. The draw will be held for visitors who register themselves and entry to the show is free.
Knowledgeable speakers
The conference centred around the theme “Real Estate-Accelerating the Growth Story” will have several eminent national and international speakers from the industry and various leading institutions who will discuss the challenges faced by the realty sector at the national as well as local level and exchange ideas about innovative construction technologies, funding, finance and marketing strategies with Hyderabad’s realty giants.
Jones Lang LaSalle
JLL, APREDA’s knowledge partner for the conference, is a financial and professional services firm specialising in realty services, which offers integrated services delivered by expert teams across the world to clients seeking increased value by owning, occupying or investing in real estate. With a global revenue of US$ 2.9 billion in 2010, JLL serves clients 70 nations from more than 1,000 locations spread throughout the world.
Some of the high-profile participants in the property show are HMDA, GHMC, HMR, IGBC, the Registration Department, Sparsh Hospice and Akshay Patra Foundation, leading banks and housing financial institutions like LICHFL, SBI, India Bulls, DHFL, HDFC Ltd, ICICI, SBH, Can Fin Homes, Andhra Bank, Syndicate Housing Finance, Axis Bank, Punjab Housing Finance and Central Bank.
Genesis of APREDA
The Andhra Pradesh Real Estate Developers’ Association (APREDA) was established in 1995. The association today has a majority of leading builders and developers as its members (over 400) and has branches/associates in Vizag, Vijayawada, Guntur, Kakinada and Tirupati.
Over the years, APREDA has emerged as an effective “industry champion” helping the government formulate realty-friendly policies, development control rules (DCR), layout regulations and is the pioneer in Andhra Pradesh in putting in place a comprehensive model to serve realty and the public.
APREDA in conjunction with the authorities has also been proactive in helping the rationalisation of taxes and fees like VAT, Service tax, stamp duty, other registration charges, Impact fee and development charges, etc. benefiting all the stake-holders.
Sand policy for State
When the builders were faced with a serious crisis with regard to the supply of sand, a critical input for any builder, APREDA stepped in, took delegations to the government, represented the matter and helped the government put in place a new sand policy for the State.
Marketing development
The role of APREDA in the realm of real estate marketing is no less important. The association can be credited with streamlining the marketing process – a key input – for the economy of the realty sector. APREDA through its property shows and other interfaces has facilitated conducive and informed buying options to the public, through transparency and well meaning initiatives.
It has successfully brought all the stakeholders on a single platform and thrown open the doors for them to grow the business and gain mutually.
Additionally, APREDA has also provided efficient marketing channels, through the property shows, to developers, and motivated product suppliers and banks to be a part of this whole, big value chain.
Knowledge dissemination
In the process of the dissemination of information and knowledge, APREDA has carved out a niche for itself in a short time. The organisation’s monthly meetings, periodic seminars and workshops provide an insightful picture of the industry.
In 2010, the theme of APREDA’s conference was “Green Buildings, Townships and Destination, Hyderabad” and in 2011 it was “Vibrant cities for vibrant economy - Galvanizing for action“.
Additionally, study tours such as the visit of an APREDA delegation to the Canton Fair in China in 2011 was a landmark. Participants of the tour were highly appreciative of the exchange of ideas and the first-hand experience they had from their visit to the Asian giant.
CSR activities
As a responsible corporate citizen, APREDA has always been in the forefront of corporate social responsibility activities. Its active role for the encouragement of a green channel and suggestions for giving a boost to green buildings and providing incentives to them, so as to check pollution, has been lauded in several quarters.
When the tsunami struck some parts of the State like Prakasam district six years ago, it left many people homeless. APREDA took up construction of houses for tsunami victims. Later, when there was a devastating flood in Kurnool and Mahaboobnagar districts, APREDA took up the challenge and built houses for the flood-affected people.
When plastic was banned under the jurisdiction of the GHMC, APREDA along with organisations like Civic Exnora stepped in and popularised cloth bags and distributed them free.
In another gesture towards fitness and promotion of a healthy lifestyle, APREDA contributed 25 cycles to the GHMC for its cycling track on the Necklace Road.
Biodiversity conclave
The organisation of the UN-supported CoP-11 in Hyderabad in October 2012 provided APREDA the right opportunity to show its concern for the environment and a healthy lifestyle.
S&S Green Projects, a key member of APREDA, and headed by Mr Vijaya Sai, a keen environmental activist and an avid votary of sustained habitat, made an invaluable contribution to the launch of the Biodiversity Park and the pylon which was inaugurated by Prime Minister Manmohan Singh. Mr Vijaya Sai in conjunction with the IGBC has been adding great value to APREDA’s efforts in its green mission.
APREDA took up the beautification of both the entrance roads of Hytex and HICC, Hyderabad, ahead of the CoP-11 summit.
Pragati Resorts headed by G.B.K.Rao, also a very keen promoter of a sustained and healthy lifestyle, through his promotion of herbal and medicinal plants at his resort, came in for praise from top delegates attending the CoP-11. Mr Rao was honoured by many a dignitary for his commitment to the ecology.
http://www.thehindu.com/todays-paper/tp-features/tp-propertyplus/real-estate-accelerating-the-growth-story/article4083570.ece
No comments:
Post a Comment